Scottsdale Living Business Edition

Scottsdale Living Business edition meetup

The number one business group in Scottsdale

The Ultimate Way to Network in Scottsdale

Scottsdale Living Business Edition was built to be the premier business networking, education and collaboration group in Scottsdale. Driven by the need of our 43,000 followers founders John Doering and Amber Enright saw a need for a business group that was community focused and inclusive of all local businesses.

Too many times business recommendations and referrals are based on a shared networking group rather than an in depth knowledge of the company you are referring. At SLBE we do business with partners that we know first hand and recommend others based on knowing that they do good business. Our goal is to bring our community together with the local business community to fill the needs for quality work, fair prices, expert knowledge and community support.

Our members attend 2 workshops per month where we provide subject matter experts that bring actionable knowledge to help every one of our business members grow and improve their business immediately. Through our relationship with Scottsdale Living we provide the solutions and answers that our community of 500,000 visitors per month is looking for. If you are ready to elevate your business, meet an amazing group of business owners and professionals and immediately start seeing results this is the group for you.

 Join the business group today

The SLBE Blog - Words of wisdom to build your Scottsdale Business

Surviving and Thriving: Business Strategies for a Changing Market


In the world of business, small companies often face hard times when the economy takes a hit. But challenges can spark innovation and growth. In this article, we’ll explore how small businesses can adapt during an economic downturn and expand their market share through creative marketing without spending a fortune.

The Power of Adaptation

Economic downturns can be tough for small businesses, but they also bring unique opportunities for those ready to adapt. Pivoting means shifting your focus or strategy to better match what customers need and the market demands. It’s about not just surviving but thriving.

Guerrilla Marketing: Big Impact on a Small Budget

Guerrilla marketing is a cost-effective approach that relies on creativity and unconventional tactics to capture attention and create buzz. Here’s how you can use it:

Leverage Social Media

Use platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with your audience. Share engaging content, run contests, and collaborate with influencers to reach more people without breaking the bank.

Content Marketing

Create valuable, shareable content that your target audience will love. Blog posts, videos, infographics, and podcasts can establish your expertise and build a loyal following.

Referral Programs

Encourage your existing customers to refer new clients by offering discounts or incentives. Word-of-mouth marketing can be a powerful tool.

Guerrilla Stunts

Get creative with attention-grabbing events or publicity stunts. For example, organize a flash mob or use eye-catching art installations to draw people’s attention to your business.

Low-Cost Marketing Strategies

Low-cost marketing doesn’t mean low impact. It means being resourceful and strategic. Here are some low-cost marketing options to consider:

Email Marketing

Leverage your existing customer database by sending regular newsletters and exclusive offers. Email marketing is cost-effective and can bring a high return on investment (ROI).

SEO and Content Optimization

Optimize your website for search engines (SEO) to improve your online visibility. Creating high-quality, SEO-friendly content can drive organic traffic to your website.

Collaborations and Partnerships

Partner with other local businesses to cross-promote each other. Joint promotions and shared marketing efforts can help expand your reach without spending a lot.

Customer Loyalty Programs

Reward loyal customers with discounts, free products, or exclusive access to events. These programs can help retain existing customers and generate referrals.

Scottsdale Living

Utilize the power of groups and community. Scottsdale Living has put together an amazing community of consumers and businesses. Reach out today to see how we can network, collaborate and help your business.

John Doering, Visionary, Leader, Scottsdale
John Doering, Realtor, Community Builder, Leader

John Doering, founder Scottsdale Living, founder, co-founder The Scottsdale Living Business Edition, Top Performing Realtor in Scottsdale.


Quick thoughts on staying competitive in a saturated market.

Are you eager to discover how to gain a competitive edge over your rivals? Explore these 6 strategies that will set your business apart from the crowd!
In today’s fiercely competitive marketplace, standing out from the competition is a daunting task. Yet, if you aspire to thrive and attain commendable results in your business, it is imperative to devise effective strategies to make it happen.
By exploring innovative ways to differentiate your company from competitors, you not only gratify your customers but also formulate robust business tactics to amplify profitability. Here, we present you with six exceptional methods to distinguish your business and attain remarkable results. Keep reading and delve into the world of success!
  • 1. Comprehensive Competitive Mapping
Understanding your competition and their market positioning is the foundational step toward achieving triumph in your business strategies. Therefore, embark on thorough research to decipher their strategies and ascertain opportunities for your business to stand out.
By implementing this approach, you’ll effortlessly identify areas where your company can enhance customer service, allure new patrons, and dramatically boost your chances of success.
  • 2. Profound Audience Insights
To effectively serve and outshine your competitors, it is imperative to have an in-depth understanding of your potential customers. Familiarize yourself with their desires, expectations, and preferences.
Comprehend critical characteristics of your target audience, including their age group, consumption habits, and willingness to spend. This insight will empower you to magnetize and retain customers with exceptional precision.
  • 3. Embrace Innovation
Sustained innovation is the hallmark of prosperous enterprises. Identify innovative strategies that can be integrated into your business to augment overall performance. Remember, innovation extends beyond technology; it encompasses customer service, sales efficiency, and well-defined processes.
By adopting innovative solutions in these areas, you are sure to outshine your competition.
  • 4. Elevate Your Brand’s Value
Boosting your brand’s value is pivotal. Cultivate a strong business name and invest in marketing strategies encompassing social media, compelling content, and a top-notch visual identity.
This commitment will help your company cement its presence in the market and, consequently, surge ahead of the competition. Always remember, offering substantial value to your customers is paramount, as it ensures their loyalty.
  • 5. Craft a Unique Customer Experience
In today’s landscape, delivering an exceptional shopping experience is fundamental to setting yourself apart. Establish robust service channels, meticulously track the customer journey, and devise solutions that simplify their lives.
Your customers seek practical solutions, and by focusing on their experience, you’ll be well-positioned to provide exactly that.
  • 6. Build a Thriving Community
Building a vibrant community around your business is the sixth secret to success. Foster a sense of belonging and engagement among your customers and stakeholders. Create spaces, both physical and digital, where they can connect, share ideas, and collaborate.
By nurturing a community, you not only enhance brand loyalty but also tap into the collective wisdom and support of your community members, which can be a potent driver for business growth.
Did you see how these strategies can help you stand out from the competition? Moreover, one of the most effective tools at your disposal is management software. By leveraging this resource, you can streamline operations, automate tasks, liberate employees for more value-added activities, and gain valuable insights for informed decision-making. Utilizing technology to your advantage is a key differentiator that can propel your business to new heights.
Did you find this article insightful? Continue your learning journey by exploring “How Management Software Enhances Company Profitability” to uncover how this technology can catalyze your business growth!

John Doering, Visionary, Leader, Scottsdale
 John Doering, Realtor, Community Builder, Leader

John Doering, founder Scottsdale Living, founder, co-founder The Scottsdale Living Business Edition, Top Performing Realtor in Scottsdale.