Ulta Beauty is a leading retail chain in the United States that specializes in beauty products and services. Founded in 1990, Ulta Beauty offers a wide range of cosmetics, skincare, haircare, and fragrance products from both high-end and drugstore brands. They have both brick-and-mortar stores and an online platform, providing customers with various options for shopping.
Ulta Beauty stores typically have a salon and offer services such as haircuts, styling, facials, and makeup application. They aim to provide a one-stop destination for beauty enthusiasts, offering a diverse selection of products and services to cater to different needs and preferences.
In addition to cosmetics and beauty products, Ulta Beauty often collaborates with brands to create exclusive collections or limited-edition releases. They also have a rewards program called Ultamate Rewards, which allows customers to earn points on purchases and redeem them for discounts or free products.